
Despite the fact that Chianti Classico production is falling (-20%), the demand for the wines is increasing. The United States continues to be one of Chianti Classico’s biggest markets. These facts and others regarding Chianti Classico were presented recently in Florence at the annual Chianti Classico Collection event - a showing of the new vintage of Chianti Classico wines. And it was not just facts that were presented by the Chianti Classico Wine Consortium.
A Chianti Classico Revolution has begun - a revamped logo, a new wine at the top of the quality pyramid, a new requirement for Riserva, and stricter regulations on bulk wine, and more were presented at the Collection event.
The name of the new wine at the top of the pyramid is called: Great Selection, and now Riserva and Vintage will be placed under the new wine on the pyramid.
For Riserva wines, a Chianti Classico may become reserve only if the manufacturer declares it so earlier on in the production process.
Bulk wine may be marketed only if certified as Chianti Classico (ie only after the tasting committee has certified it as such), unlike today with the so-called “action to become.” It has to prove itself as quality or its a no-go for that wine.
Restyling of the historic brand logo – the black rooster - by Robilant & Associates says goodbye to parchment and shape of cap, the black rooster comes back singing — expressing energy, beauty and elegance.
The band with the new logo will be moved — the final spot has yet to be determined!
More news to share soon -
Ciao!